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Bugaboo respects your privacy. This is why we deal carefully with your personal data and process it exclusively in accordance with this privacy statement and the European and national laws and regulations that apply to the processing and security of personal data.


Which personal data do we process?

We are responsible for all personal data that you provide to us, including your name, address, telephone number, e-mail address and date of birth, and for personal data that we obtain, for instance, from a job application or registration via our webshop or for our newsletter. The controller responsible for data processing is Bugaboo International B.V., Paasheuvelweg 9a-b, 1105 BE Amsterdam.  


For which purposes do we use your personal data?

We use your personal data in order to comply with our obligations towards you and to offer the service that you expect of us. This includes processing your orders and payments, sending delivery status e-mails, contact relating to the delivery of your orders, verifying ID if you pay by credit card, sending messages about any safety risk relating to our products, and managing your account if you have created one on our website. We may also use your contact details to send you newsletters or information on offers and promotions. However, we only do this if you have indicated at the time of providing your data that you wish to receive this information or newsletter. We do not save your data for longer than is necessary for the above purposes or than is required by law.


Who has access to the data?

We send your data to third parties only if this is necessary in order to comply with our obligations towards you. Bugaboo sends your data, for instance, to suppliers and mail order partners in connection with the dispatch and delivery of goods. If you fail to pay an amount that is owing to Bugaboo, we may also pass on your personal data to organisations such as credit rating or collection agencies for the purpose of debt collections, credit checks and ID checks.


How do we protect your data?

We have adopted both technical and organisational measures to protect your data against loss, theft and unauthorised access. We continually improve our security measures in case of technological advances and developments. We also recommend that you properly and correctly secure your own electronic data carriers.


Credit card payments

In order to make credit card payments to us as secure as possible, all information is sent in encrypted form using SSL (Secure Sockets Layer). This means that the information is sent through a secure connection and that your credit card details cannot be seen by external parties.

We work together with an authorised payment partner for the purpose of credit card payments, which checks immediately for us at the bank whether the credit card is valid for purchases. Our payment partner processes your credit card details in the correct manner as laid down in the international security standard PCI DSS, developed by credit card organisations VISA, MasterCard©, Diners, American Express and JCB. This means that your credit card details are processed according to the highest security standard. If you pay by credit card, we reserve the right to verify your ID.



Our website contains links to third-party websites over which we have no control or supervision. We are not responsible for processing the personal data that you provide through these websites and this privacy statement does not apply to that data. For this purpose, consult the privacy statement of the website that you are visiting, if available.


Inspection, correction and right of objection

You are entitled to contact us freely and at reasonable intervals to examine your personal data that we process and to request us to supplement or correct this data if it is incomplete or inaccurate, or to request us to protect or delete this data. We will report to you within four weeks of receipt of your request. You may also notify us if you no longer wish to be approached with information about our products and services. These requests may be sent to us in writing by sending an e-mail to  or by ordinary post to the following address:

Paasheuvelweg 9a-b
1105 BE Amsterdam
The Netherlands

If you have subscribed to our newsletter, you may unsubscribe from it at any time by sending an e-mail to



We make use of cookies on Bugaboo’s websites. Cookies are small text files that are placed on the hard drive of your computer or mobile device during a visit to our website. Cookies contain information about your preference settings and use of our website, for instance, and allow your browser to be identified during a subsequent visit to our website. We use cookies for the following purposes:

  • For functional purposes: to facilitate logging into and navigating the Bugaboo website or to remember your settings and/or preferences when using the Bugaboo website. For instance, you do not have to re-enter your login data on every visit to our website. We also use cookies to keep a record of which advertisements our website has already shown to you, to prevent you from always seeing the same one.
  • For statistical purposes: record can be kept of how many visitors visit a specific web page, or have clicked on a particular advertisement, so Bugaboo knows which parts of its website are popular.

Deletion and refusal of cookies

You may delete existing cookies and refuse to accept new cookies via the browser settings on your computer. The method for doing this differs for each browser. If necessary, consult your browser’s help function.

NB: if you refuse to accept and/or delete cookies, you will not always be able to make full use of the website’s features. The refusal to accept and/or deletion of cookies only applies to the computer and the browser on which you perform this action. If you make use of several computers and/or browsers, you will need to perform the aforementioned action(s) as often as necessary.


Amendments to privacy statement

We may amend our privacy statement from time to time. Amendments will be published on this website.